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Kia ora Jessica
In the words of the touring Flight of the Conchords, it's business time for the Positively Wellington Tourism team at present. In recent weeks we've been representing the capital of cool at the TRENZ and MEETINGS trade shows, leveraging the The Hobbit: An Unexpected Journey world premiere date announcement, advocating for our industry as part of the Wellington City Council Draft Long-Term Plan process and last night we launched the Visa Wellington On a Plate 2012 programme.
As financial year-end approaches we're also busy reporting on our activities and confirming plans, budgets and strategies for our next year. Remember, we're always keen to hear your thoughts - how is business going, where are your visitors coming from, what periods are looking a bit soft? Keep us in the loop - your insights and experiences help inform what we do, how we do it and when we do it. Kind regards
David Perks
CEO |
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 | Team Focus: Communications |
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| Media Coverage of the Capital of Cool
 One of our Communications Team's key roles is to drive domestic media coverage that tells relevant and new stories about Wellington (for example, this Sunday Star Times piece about the Craft Beer Capital). Media strategy is also used to spur interest and visitation in quieter times of year through storytelling around events in the shoulder and winter seasons - for example in securing this preview feature about Handmade in the NZ Herald. In May alone our domestic media programme resulted in editorial coverage with a cumulative audience of over 1.8 million and an advertising space rate value of $168,500.
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| Wellington Media on Twitter
As well as being a great marketing channel, Twitter is a fantastic networking tool and a story source for journalists. Our team has compiled a Wellington Media on Twitter list to help you connect. |
| More Than Words
If a picture speaks a thousand words, video has the ability to say millions. View examples from leaders such as Air New Zealand and Trade Me, and see how we use video to share our results in Angela's latest blog post. |
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| She'll Be Right: 5 Golden Rules for Running Successful Campaigns
 NZ Marketing Manager Jamie Crump's latest blog post reminds us of a few key rules for running and analysing campaigns. Have a read. |
| NZ Hotel Industry AwardsCongratulations to Ben Schmidt (pictured), Director of Rooms for the InterContinental Wellington, for winning the Outstanding Young Hotel Executive 2012 title. The Awards also saw the Managing Director of Dynasty Hotel Group, Jeffrey Tang, honoured with the Hotel Industry Achievement Award for his outstanding contribution to the sector. Mr Tang established the Heritage Hotel, CityLife Hotel and Heritage Boutique Collection brands, with CityLife Wellington being the first of the group’s suite-style properties to open. Heritage Hotel Management also recently added Wellesley Boutique Hotel as the sixth hotel in its exclusive Heritage Boutique Collection. |
| TNZ Webinar Series
Tourism New Zealand's latest webinar series kicked off this afternoon with an update from Marketing Communications General Manager Justin Watson. There will also be an update on future plans in South & South East Asia (June 26) and Evolving NewZealand.com (July 3). Read all the details and register online here. |
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| New Brochure Showcases Thorndon
If your visitors and clients are keen on history and architecture, you might fancy pointing them in the direction of the new Wellington Capital Highlights brochure (pictured). A group of businesses recently came together to promote the Thorndon area, helping guide visitors to what is available within a 10 minute walk from Parliament. Some of the suburb's most stunning buildings, as well as attractions showcasing New Zealand's political, financial, religious, artistic and literary past are featured. Grab yourself a copy from the Wellington i-SITE Visitor Centre. Copies are also available from the listed organisations.
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| Positively Statistical - April |
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Year-to-April growth in commercial guest nights sits at 5.5%. As you'll see below, April wasn't our best month; the drop off is believed to relate to stronger conference bookings in April 2011 and the spike experienced by Wellington in the months following the Christchurch earthquake in February 2011.
| Guest Nights | Apr 12 | Change from
Apr 11 | Year-end Apr 12 | Change from
year end Apr 11 |
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| Guest Arrivals | Apr 12 | Change from
Apr 11 | Year-end Apr 12 | Change from
year end Apr 11 |
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Snapped: Visa Wellington On a Plate media launch
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